Back Office Modernization in the Age of Digital Transformation

As businesses continue to utilize digitalsoftware to for customer attention and improve the buyer journey, we’re beginning to see an alarming pattern that harms legacy organizations in Houston who’ve been working with the same protocols and technology for years.

 
 
 
 
When organizations begin the journey toward Digital Transformation, they tend to prioritize customer-facing departments like Customer Service, Sales, and Marketing and neglect the Back Office. While it’s critical to improve the customer journey and properly market your services, neglecting certain parts of the company that also help clients, vendors, partners, and staff can hinder your capability to provide a smooth experience for everyone.

Our View

From our perspective, the Back Office is the heart of your company. If your process flow creates slow downs, the capacity of your entire company suffers. For example, let’s say a company brings on a new client in minutes but requires a month to onboard a new employee or vendor. That’s an issue because both your employees' skills and your vendor’s products play a vital role in providing excellent service to the customer. Therefore, if those elements are not operating efficiently, your customer is ultimately who pays the price. Your Front Office can only be as capable as your Back Office, and both must be included in a strategic digital transformation.